Advertising Campaign: Orange

My dad recieved junk mail from Orange (mobile phone carrier) and I thought it was awesome.





Its taken the spin that kids moaning is like a broken record, so it is a paper sleeve (which acts as an envelope with address on the back) with a carboard record inside. The record is scratched, and has a label which is 'dad can you top-up my phone' by the Kids. And this side is a total mock-up of a regular record, and the back is the advert about phones.

This is the best mailer I have seen in a long time, and it works well, as I think the unique style of it, will draw customers. in.

A Cliff To Climb

I am still making steady progress on the mountain of work I need to have done within the next week. Today I completed 3 pages for Shaun's website. AND I finally managed to get a contact form sorted out, with the help of Paul.

So I have a bio page, which is just going to be writing, so I am planning that tonight at work, and will type it up when I get home. Then I have the portfolio, which will be done using 'lightbox', a javascript item, which gives your site a pop-out gallery thing. I have done Lightbox before, so I'm not really that worried, I will just fill it in with different colours untill Shaun gives me any images he wants to be in it.

So, that is a major unit, pretty much done. This one is important, because I know I have to design my own site, and get it online over the summer. So its good to know, I have only really come across one bump. And that was getting the contact form to display on the desired page. But that was more me, putting the wrong size for the container box (25555 px wide, when the site is 1028 px, d'oh). So yeah, me and Dreamweaver are good pals right now.

Going to be busy this weekend, need to try and get my t-shirt designs sorted and sent to the print shop, for pickup next  Saturday.  So yeah, get one thing done, but its not even a dent on what I still have to do. :S

Brand This.

I have thought a lot recently (wow). About how advertisements have become a huge part of our everyday lives. I mean every thing which has a logo, is there to identify and promote that product. Whether it's the electrical company branded television in your front room, or the badge on the grill of your car. It is all advertising that product to other people, to get the name stuck in your head.

I mean I can tell you now that I am typing this blog on an HP keyboard, and viewing it on a Compaq monitor. Companies have always wanted their products to be identified as their products. Now, in this simplified form, it makes sense. If you put a product out into the public domain, you want people to know you made it.

So this comes down to everything, from buses to pencils, from microchips to microwaves. A brand name is there, to provided easy identification of a product or service. What ever you use has identification of some kind branded on it. On things like televisions, the branding tends to be just off the line of vision, as although your eyes aren't focused on it, your mind still absorbs the information. This is a popular tactic with logos, apply them in places which will it noticed. This is why you have branded clothing labels and tv channels, with the small symbol in the corner.

Because these logos, are something which are not actively promoted, there is no conscious thought process involved, and your brain takes in a lot more than you think. This is why logos and branding are so important to get right. Logos are the most important parts of advertising, get it wrong, and it shows your company in a negative light. Get it right, and it could become as well known as McDonald's 'golden arches'.

So as a designer, you need to be aware of what kind of message, the company in question, would like to convey. This is as relevant as the shape and colour of the logo, effects to how a person percieves the logo. A representation of one thing, goes as far back as the 17th Century, where a Coat of Arms, was used to classify a person. This was was a way of identifying one person from another, which is why people use logos for, for identification.

The main thing, which is needed when designing a good logo, is communication with your client. This makes sure that whatever you design, conveys the desired message. Its not doing what they say, its colaberating on it.